*Re-posted* Digital Marketer

Posted 3 years ago

Do you live and breathe digital marketing? Do you have a strong grasp of current marketing tools, strategies and able to lead integrated digital marketing campaigns from concept to execution? Our client, a premium global ICT provider that delivers world-class solutions for SMEs & enterprises situated in Kampala is seeking to recruit a Digital Marketing Officer.  The DMO shall work with the marketing team and vendors to launch campaigns on time and on budget, to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Reporting to the Managing Director, the DMO’s roles shall include:

  • Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Designing, building and maintaining the company’s social media presence in all official social media platforms.
  • Providing periodical reports on performance of all digital marketing campaigns, and assessments against goals (ROI and KPIs)
  • Identifying market trends and insights and optimizing spend and performance based on the insights.
  • Brainstorming new and creative growth strategies
  • Collaborating with internal teams to create landing pages and optimize user experience.
  • Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluating emerging technologies, providing thought leadership and perspective for adoption where appropriate and collaborating with agencies and other vendor partners for best presence in the digital market.

Qualification Requirements

  • Undergraduate degree in marketing/IT or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimising landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Qualified candidates are invited to send their applications and curriculum vitae to cv@tideventures.org before or by close of business on 13th September 2021.

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